CJ ENM confirms that one of the most anticipated year-end award shows, the 2021 MAMA, will occur in Korea during December.
After various reports that the 2021 MAMA could potentially occur overseas, CJ ENM has finally confirmed that the year-end ceremony will be held in Korea. The event will run in CJ ENM’s ‘Content Studio’ on December 11.
Since its creation in 1999, the Mnet Asian Music Awards, otherwise known as MAMA, has become one of the industry’s most highly anticipated events for artists and fans alike. First originating as simply Mnet’s Video Music Awards, it soon followed the growth of the Korean music industry, evolving into the structure of the MAMA viewers know today.
The first MAMA as a K-Pop centric awards ceremony occurred in 2010 in Macau. Subsequently, the 2017 K-Pop awards ceremony occurred in three regions across Asia. Moreover, in 2019, the event occurred in a dome venue.
Additionally, various famous global musicians have participated in the awards, further raising its reputation. Artists include Stevie Wonder, Quincy Jones, Dua Lipa, Snoop Dogg, Wiz Khalifa, and Will.I.M.
— MAMA(엠넷아시안뮤직어워즈) (@MnetMAMA) September 7, 2021
MAMA In The Era Of COVID-19
After every year, the event impresses viewers with its increased scale. Delivering exceptional stages from domestic and foreign artists, the MAMAs also improve the ingenuity of its stage production. As such, fans look forward to this specific ceremony all year. The expectations for this year’s artist lineup is high.
In regards to this year’s ceremony, the head of music content from CJ ENM, Kim Hyunsoo, added to the excitement. They stated, “The COVID-19 pandemic created a slump not only in the music industry but also in society as a whole. I hope MAMA will not only revitalize the music industry but also give hope and courage to those who are tired through K-Pop.”
Meanwhile, the organizers assured that MAMA will continue to monitor the COVID-19 situation. Furthermore, the awards will strictly uphold government guidelines for this year. It will keep the health of artists and staff as its priority when considering whether to host a face-to-face ceremony this year.
Source: Xports News
Image and Video Source: Mnet K-Pop | CJ ENM
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